Arnold House School, London
Digital Strategy & Website Transformation
Arnold House School appointed Charley Torr as External Independent Education Strategy Consultant, to redesign its digital marketing strategy, lead a full website transformation, and implement a measurable digital growth framework aligned to recruitment and brand positioning.
Operating in a highly competitive London independent school market, the school required clearer strategic direction, stronger digital visibility and a more performance-led approach to marketing and admissions campaigns.
What Has Been Delivered
The Result
The Difference
This was not simply a website project, it was the implementation of a strategic digital infrastructure, aligning brand, recruitment, campaigns and performance measurement into one coherent system.
I work with independent schools to build marketing that is strategically aligned, digitally mature and designed for long-term sustainability.
Outstanding expertise
Working with Charley Torr on our new website project was an absolute pleasure. She brought outstanding expertise, a deep understanding of the independent sector, and a clear grasp of how crucial effective marketing is right now.
Her insights, drawn from extensive experience across many schools, were invaluable and helped shape a website that truly reflects our values and strengths. I wouldn’t hesitate to recommend her to any school looking to strengthen their marketing impact.

