Tockington Manor School, Bristol
Strategic Marketing Advisory & Leadership Support
Tockington Manor School partnered with Charley Torr, External Independent Education Strategy Consultant, to provide strategic marketing consultancy and ongoing advisory support to its Head of Marketing, helping strengthen structure, confidence and strategic direction within a small in-house function.
Working closely as a trusted external partner, Charley provides sector insight, operational guidance and strategic mentoring acting as both a sounding board and an extension of the school’s leadership team where additional expertise is needed.
What Has Been Delivered
The Result
Through ongoing partnership, the school is strengthening its marketing structure and strategic confidence enabling a solo marketing function to operate with greater clarity, consistency and measurable focus.
Clearer reporting and KPI tracking
Improved Open Day and parent engagement approach
Stronger alignment between marketing activity and school priorities
Increased strategic confidence within the in-house marketing role
Access to senior-level sector expertise without expanding internal resource
The Difference
This work goes beyond traditional consultancy.
It provides independent schools with a strategic partner, someone who brings sector insight, structure and reassurance, while empowering internal teams to lead with confidence.
I often work alongside Heads of Marketing who operate as solo roles, offering strategic guidance, mentoring and practical expertise when an experienced external perspective is needed.
Absolute pleasure
Charley has been invaluable to me as a mentor and consultant for my independent school marketing activities. Incredibly astute and able to analyze and distil information quickly, she has a knack for understanding and getting to the meat of the problem and confidently suggesting solutions.
I have learnt so much in just a short space of time and I reap rewards from every session we have – whether that is discussing strategy, analyzing specific problems, or even going back to a basic principle of marketing.
She’s also an absolute pleasure to deal with and very efficient with her time, providing concise summaries of our sessions with clear action points ahead of the next one.
