The Mount Somerset – Eden Hotel Collection
About The Project
The Mount Somerset Hotel and Spa is a stunning luxury 19-bedroom regency country house hotel in Somerset, set in four acres of beautiful grounds. Following three lovely years as their Wedding & Events Manager the Mount Somerset Hotel asked me to organise a series of wedding showcases for them shortly after I had launched my new marketing and events management business back in 2017.
The privately owned 3 rosette and 4 red AA star hotel is part of the Eden Hotel Collection, a collection of 7 privately owned boutique hotels based in the Midlands and the Southwest. I proudly established their annual boutique Christmas Fair for them in 2017 and delivered it again in 2018. Additionally, I developed a Great Gatsby inspired wedding showcase for them in 2018 and a Secret Garden inspired wedding showcase early 2019.
How I Helped
Organised the outsourced events from concept to delivery
Created event brands ensuring they were ‘on brand’ with the hotel
Developed event marketing plans and managed the promotion campaigns for the events
Handpicked a selection of high-quality traders for all events from my database
Worked with one of my suppliers to professionally style the event and bring to life the theme, showcasing the venue in its full glory and converting wedding couples into bookings
Hosted the events on the day and managed set up and clear down procedures
Key Results
Over 700 attendees for the first Christmas fair and 800 for year two
35 high quality traders for each event ensuring a ‘boutique and luxurious’ feel for all events
Coverage in local media for the events and huge success with social media, which ultimately converted into an increase in followers for the Mount Somerset and a few wedding bookings too!
Looked Fantastic
Hi Charley. Just a quick thank you for letting me display my wares yesterday at the Wedding Showcase. I thought the Mount Somerset looked fantastic
You Should Be Proud
Hi Charley. Have to say, the wedding fair was very well run, the suppliers (as always) were lovely and you should be proud of the event!
Professionally Run
Charley always puts on a good show. Her events are professionally run and well attended. We are more than pleased with her results.
