Powerham Castle Wedding Fair 2020
About The Project
Powderham Castle, home to the Earl and Countess of Devon, sits nestled against the Exe estuary surrounded by 200 acres of captivating Deer park. The castle and grounds make up one of the most stunning and romantic wedding venues in Devon.
I organised Powderham Castle’s annual wedding fair in March 2020 with fantastic results! Over 135 brides registered on the day and Powderham were booked up with lots of new viewings by the end of the event. The Facebook event total reach was 29.5K, supporting Powderham Castle with a fantastic period of exposure throughout the wedding fair promotion campaign.
How I Helped
Created a brand for the wedding fair and badged it up with an ‘on brand’ design
Organised the wedding fair from concept to delivery, utilising my fabulous supplier database of the South West’s best wedding suppliers to ensure a high-quality wedding fair
Developed an event marketing and promotion plan to engage target wedding couples, build event awareness, establish an event following and ensure footfall on the day
Created engaging social media content including videos and graphics to hype up the event
Managed the social media event on Facebook and posted on influencer sites, the venue site and our own platforms to reach out to targeted wedding couples
Managed set up and clear down on the day, ensuring the traders were happy and the event ran smoothly and to plan
Hosted the event and registered the brides on the day, collecting a fully comprehensive set of useful data for the venue to use for following up and conversion
Managed the risk assessment and conducted health and safety check on the day
Debriefed the venue the following day and gifted them an album of professional photography of the wedding fair itself
